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Premiums. Forgotten by Theory
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Premiums. Forgotten by Theory (1971)Premiums. Forgotten by TheoryHow Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms (2016)How Gifts Influence Relations…Readers' Responses to Product+ Strategies of Print Media Brands: Increasing Readership or Commoditization of Print Media? (2011)Readers' Responses to Product…An Exploratory Study on Attitude Persistence Using Sales Promotion (2008)An Exploratory Study on Attit…The power relationships of brand managers (1994)The power relationships of br…The Effect of a Gift-Upon-Entry on Sales: Reciprocity in a Retailing Context (1990)The Effect of a Gift-Upon-Ent…Key Success Factors for Manufacturers' Sales Promotions in Package Goods (1986)Key Success Factors for Manuf…Gift Giving in Anthropological Perspective (1983)Gift Giving in Anthropologica…Power-Dependence Relations (1962)A Strategic Contingencies' Theory of Intraorganizational Power (1971)The Bases of Social Power (1986)Marketing Organization: An Integrative Framework of Dimensions and Determinants (1998)Brand managers in the pharmaceutical industry: are they any different? (1999)Variations in the Power of Marketing Between Consumer and Industrial Firms (1999)The Norm of Reciprocity: A Preliminary Statement (1960)The Social Psychology of the Gift (1967)Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing (2011)The role of interfirm reciprocity norm and agent's conscientiousness in supply contract adjustment decision (2013)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Social Research Methods (2003)Advances in Consumer Research (2025)Situational Variables and Consumer Behavior (1975)The Meaning of Things (1981)Building Brand Community (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis (2008)Performance and Satisfaction in an Industrial Sales Force: An Examination of Their Antecedents and Simultaneity (1980)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Consumer Promotions and the Acceleration of Product Purchases (1985)Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (1988)Managing the Sales Promotion Mix (1999)Insight is power: Understanding the terms of the consumer-firm data exchange (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Why Cheap, Low-Quality Giveaways Are Bad for Brands (2020)Do consumers appreciate promotional gifts? (2023)The influence of branded business gifts on consumer reciprocity and purchase intention (2025)Book Review: Forum Marketing Research: Methodological Foundations (1977)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Dimensions of Consumer Expertise (1987)Sales promotion and the purchasing behavior of food consumers (2019)An Empirical Test of Mobile Service Provider Promotions on Repurchase Intentions (2021)Good cause, not so good business? Sales and operations performance of cause‐related marketing (2022)
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Cited by

  • 1983Gift Giving in Anthropological Perspective930 cited
  • 1986Key Success Factors for Manufacturers' Sales Promotions in Package Goods22 cited
  • 2016How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms21 cited
  • 2008An Exploratory Study on Attitude Persistence Using Sales Promotion20 cited
  • 1990The Effect of a Gift-Upon-Entry on Sales: Reciprocity in a Retailing Context18 cited
  • 1994The power relationships of brand managers17 cited
  • 2011Readers' Responses to Product+ Strategies of Print Media Brands: Increasing Readership or Commoditization of Print Media?8 cited

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