Length-Biased Sampling in Mall Intercept Surveys

Clifford Nowell · Linda R. Stanley

100 citations0/0 files storedJournal of Marketing Research

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Census and Population Estimation

Abstract

The authors address length-biased sampling that occurs when sampling is done at central locations in a shopping center. Correction techniques are presented for two situations: when the total length of stay is known or estimated and when only the recurrence time is known accurately. The techniques are illustrated with mall intercept data.

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1985An Assessment of the Mall Intercept as a Data Collection Method 1980Improving the Quality of Shopping Center Sampling

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