Defining and Estimating a Trading Area

David L. Huff

1,286 citations0/0 files storedJournal of Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its properties and thus give precision to the definition? This article gives answers to these questions.

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