Decision Theory and Marketing Management

Robert D. Buzzell · Charles C. Slater

23 citations0/0 files storedJournal of Marketing

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Decision-Making and Behavioral Economics Management and Optimization Techniques Consumer Market Behavior and Pricing

Abstract

This article discusses three topics: a brief summary of decision theory as a tool of marketing management; a description of the nature and sources of wholesale bakers’ present marketing problems; and a step-by-step account of the use of decision theory in the analysis of one of these problems.

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2020Industrial buying during the coronavirus pandemic: A cross-cultural study 1966The New World of Private Brands 1970Entscheidungsprozesse unter Verwendung des Theorems von Bayes 1964Model-Building in Marketing Research 1966The Rise of Management Science in Advertising 1978Decision Theory: Its Value in the Small Business 2015The Keno Player as Consumer

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