Social Network Services in China: An Integrated Model of Centrality, Trust, and Technology Acceptance

Chengqi Guo · J. P. Shim · Robert F. Otondo

52 citations0/0 files storedJournal of Global Information Technology Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Privacy, Security, and Data Protection Knowledge Management and Sharing

Abstract

The rapid development of web-based Social Network Services (SNS) in China has been remarkable over the past several years. SNS allow users to build and nurture social connections over wide geographic areas. A distinct interaction between users' experience of service and their social networking behavior is at the heart of SNS business. Previous research in e-commerce and e-government has established that users' intentions are the result of both user perceptions of the technology (e.g., perceived usefulness and ease of use) and trust in technology providers. However, Social Network Services (SNS) are unique because they contain features that are not found in other electronic services. Our research of Chinese SNS users shows that centrality, technology acceptance, familiarity, and user trust are important to SNS market penetration. Together, these variables explain a significant proportion of variance in users' intention of using e-socializing services. Our findings suggest that SNS providers should re-examine their overall strategies using factors such as the number of social ties, channel of service promotion, and web interface design.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 52 citations exist upstream.

References

1991The theory of planned behavior 2003User Acceptance of Information Technology: Toward A Unified View1 1951Coefficient Alpha and the Internal Structure of Tests 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000Social Capital in the Creation of Human Capital 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1986Research in Organizational Behavior.1995An Integrative Model of Organizational Trust

Cited by

2014Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China 2015Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas 2016Service quality, satisfaction, stickiness, and usage intentions: An exploratory evaluation in the context of WeChat services 2011Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption 2013Continuous usage of social networking sites

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.