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IN A recent issue of this JOURNAL, Dr. Lyndon Brown emphasized the need for a profession of marketing.' He specified some of the steps that might be taken by this Association in order to further a profession of marketing. The article was a thought-provoker. Perhaps one of the most significant points made in the paper was the fact that . .the foundation of marketing management is marketing research.2 There can be no quarrel with that statement. Marketing research is the only means, basically, for transforming our field of marketing into a true profession. Research in any field of social science is the only way of making the field into a profession. The author happens to be, by training, a psychologist who has cast his lot in the field of marketing and marketing He can speak with some knowledge about psychology. Interestingly enough, psychology became scientific only when it passed from the realm of theory over into the realm of experimentation and But there was never any real quarrel as to the nature of psychological research. It was anything that added to the knowledge of psychology.
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