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Consumer Behavior: Basic Findings and Management Implications · Study

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ArticleConsumer Behavior: Basic Findings and Management Implications

Carol A. Scott1980

Article1980

Consumer Behavior: Basic Findings and Management Implications

Carol A. Scott · Gerald Zaltman · Melanie Wallendorf

117 citations·0/0 files stored·Journal of Marketing Research

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 117 citations exist upstream.

Cited by

2002A note on modeling consumer reactions to a crisis: The case of the mad cow disease 2004Predictors of Behavioral Loyalty Among Hikers Along the Appalachian Trail 1994Leisure as symbolic consumption: A conceptualization and prospectus for future research 1996Relationships Between Involvement and Attitudinal Loyalty Constructs in Adult Fitness Programs 1993Toward Formalizing Fashion Theory 2000Konsumsoziologie — Eine vergessene Disziplin 1986Expanding the Ontology and Methodology of Research on the Consumption Experience 1986Desire-Induced, Innate, Insatiable?

Details

Year1980

Typearticle

Published1980-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations117

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

Identifiers

doi10.2307/3151134

openalex_workW2317045217

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