Attitude toward Environmentally Friendly Hospitality Management: A Measurement Scale

Abstract

People wish to make sense of their consumption and are increasingly environmentally conscious. In this context, a scale aiming at measuring attitude toward environmental protection in the provision of services is proposed. A list of items pertaining to “green” actions that service providers may undertake was elicited through a literature review and a series of focus groups. Its structure was explored and validated on three samples. A three-faceted scale emerged: actions in the vicinity of the premises, actions inside the premises, and communication on the actions actually undertaken. The scale shows good construct validity.

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