A Perspective on Planning, Smart Growth and Place Branding

Abstract

In this chapter, we argue that planning strategies sensitive for place branding could increase the appeal of smart growth projects by creating value for places and for things in those places. We develop a perspective on the potential synergy between smart growth and place branding that can be valuable in various contexts – in the US, the EU and communities elsewhere – since many encounter obstacles to comprehensive planning that could be reduced by paying closer attention to how value can be affected by planning. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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