"You Have One Friend Request"

Laura C. Hand · Brandon D. Ching

103 citations0/0 files storedAdministrative Theory & Praxis

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E-Government and Public Services Public Relations and Crisis Communication Social Media and Politics

Abstract

Local governments in the Phoenix metropolitan area have begun to create official government Facebook pages as an additional way to reach citizens. Using social media at the local government level seems to offer the promise of increased citizen engagement, reaching citizens on a common platform and allowing for citizen comments. This article explores those cities' Facebook pages for evidence of citizen engagement from the perspective of Farmer's speaking-from power and speaking-to power theoretical framework, illuminating the paradox between adopting a technology intended for many-to-many engagement and utilizing that technology in a one-to-many or authoritative manner. Through this exploratory investigation of Farmer's three layers—transparent, disciplinary symbolic, and cloacal symbolic—we find evidence that cities continue to take a speaking-from power stance on a platform that is designed to encourage speaking-to power.

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References

2000Bowling alone: the collapse and revival of American community 1980Power/Knowledge: Selected Interviews and Other Writings 1972-1977 2009Users of the world, unite! The challenges and opportunities of Social Media 1969A Ladder Of Citizen Participation 2001Bowling Alone: The Collapse and Revival of American Community 2006Varieties of Participation in Complex Governance 2009Confronting the Challenges of Participatory Culture 2004Citizen Participation in Decision Making: Is It Worth the Effort?

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2020The Limits of Social Media for Public Administration Research and Practice 2013Political Public Relations and the Promotion of Participatory, Transparent Government Through Social Media 2018Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project 2020Government Social Media Engagement Strategies and Public Roles 2020Environmental disclosure and sentiment analysis: state of the art and opportunities for public-sector organisations

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