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This study investigated the effects of strategic television news coverage of a routine political issue in a nonelectoral context on political cynicism, issue evaluation, and policy support. An experimentally manipulated television news story about the enlargement of the European Union was produced in a strategy version and an issue-framed version, which were embedded in an experimental bulletin of a national news program. Results showed that exposure to strategic news fuelled political cynicism and activated negative associations with the enlargement issue. Politically knowledgeable participants displayed higher levels of cynicism and were more negative in their evaluation. Strategic news did not suppress policy support. A 2-wave experimental design with a second posttest was employed to test the longevity of effects. The effects of exposure to strategic news on political cynicism muted between the immediate and delayed posttest. These findings suggest that effects may not persist unless participants are exposed to additional news framed in a similar way.
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