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How Much to Spend for Advertising · Study

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ArticleHow Much to Spend for Advertising

Gordon E. Miracle1970

Article1970

How Much to Spend for Advertising

Gordon E. Miracle · Malcolm A. McNiven

14 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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1989Advertising by Accountants: An Empirical Study 1993A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison 1979A Taxonomic Evaluation of Advertising Budgeting Models

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Year1970

Typearticle

Published1970-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250729

openalex_workW2319988274

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