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Effects of Price and Advertising in Test-Market Experiments
4 references·16 citing·43 second hop
Effects of Price and Advertising in Test-Market Experiments (1977)Effects of Price and Advertising in Test-…The Economics of Advertising. (1973)The Economics of Advertising.The Effect of Advertising on the Price of Eyeglasses (1972)The Effect of Advertising on …Advertising: Its Role in Modern Marketing (1970)Advertising: Its Role in Mode…The Theory of Monopolistic Competition (1957)The Theory of Monopolistic Co…Field Experiments in Marketing (2016)Field Experiments in MarketingThe good practices manifesto: Overcoming bad practices pervasive in current research in business (2015)The good practices manifesto:…Effect of temporal spacing between advertising exposures: Evidence from online field experiments (2015)Effect of temporal spacing be…When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands (2013)When higher prices increase s…The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan (2012)The link between customer sat…The impact of advertising on consumer price sensitivity in experience goods markets (2007)The impact of advertising on …Are we measuring the same attitude? Understanding media effects on attitude towards advertising (2007)Are we measuring the same att…How Promotions Work: SCAN*PRO-Based Evolutionary Model Building (2002)How Promotions Work: SCAN*PRO…The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory (1996)The Inverse Relationship Betw…Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis (1996)Relating price sensitivity to…Price Sensitivity and Television Advertising Exposures: Some Empirical Findings (1992)Price Sensitivity and Televis…An empirical analysis of national and local advertising effect on price elasticity (1990)An empirical analysis of nati…The Competitive Implications of Relevant-Set/Response Analysis (1989)The Competitive Implications …The Effect of Advertising on Consumer Price Sensitivity (1985)The Effect of Advertising on …Competition as a Moderator of the Effect of Advertising on Sales (1984)Competition as a Moderator of…The Role of Laboratory Experiments to Test Marketing Strategies (1979)The Role of Laboratory Experi…Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants (1998)A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes (2006)Multiproduct Retailing (2014)Industrial Market Structure and Economic Performance. 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this work references cited by second hop

References

  • 1957The Theory of Monopolistic Competition2,122 cited
  • 1972The Effect of Advertising on the Price of Eyeglasses363 cited
  • 1970Advertising: Its Role in Modern Marketing177 cited
  • 1973The Economics of Advertising.172 cited

Cited by

  • 2015The good practices manifesto: Overcoming bad practices pervasive in current research in business199 cited
  • 1984Competition as a Moderator of the Effect of Advertising on Sales111 cited
  • 1996Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis106 cited
  • 2015Effect of temporal spacing between advertising exposures: Evidence from online field experiments103 cited
  • 1985The Effect of Advertising on Consumer Price Sensitivity99 cited
  • 2007Are we measuring the same attitude? Understanding media effects on attitude towards advertising97 cited
  • 1996The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory94 cited
  • 2007The impact of advertising on consumer price sensitivity in experience goods markets92 cited
  • 1992Price Sensitivity and Television Advertising Exposures: Some Empirical Findings87 cited
  • 1989The Competitive Implications of Relevant-Set/Response Analysis75 cited

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2002
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
71 cited
  • 2012The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan69 cited
  • 1979The Role of Laboratory Experiments to Test Marketing Strategies63 cited
  • 2016Field Experiments in Marketing52 cited
  • 1990An empirical analysis of national and local advertising effect on price elasticity51 cited
  • 2013When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands50 cited