Porkin’ Pig goes to Magaluf

Abstract

This article discusses the symbolic role of pigs in the Mediterranean charter-tourist resort of Magaluf, Mallorca, based on periods of participant observation. The significance of pigs has been explored in relation to other cultures, notably Papua New Guinea, but work on the animal’s importance in British culture is less well documented. Taking Baudrillard’s concept of a system of objects, this article links the pig to other objects of material culture and demonstrates how the pig represents aspects of touristic identity and practice and can also be seen to speak for elements of British identity.

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