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Ed Blair1989

Article1989

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Ed Blair · HELENA CHMURA KRAEMER · Sue Thiemann

158 citations·0/0 files stored·Journal of Marketing Research

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

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Year1989

Typearticle

Published1989-05-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations158

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.2307/3172615

openalex_workW2320544708

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