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Changing Communications Technology and the Nature of the Audience
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Changing Communications Technology and the Nature of the Audience (1980)Changing Communications Technology and th…Differentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands (1992)Differentiative Comparative A…Advances in Consumer Research (1983)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Advances in Consumer Research (2025)
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  • 1992Differentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands12 cited

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