Traditional Brands Face Pressure of Booming E-commerce

Zhu - · Zijun

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E-commerce and Technology Innovations Consumer Market Behavior and Pricing Digital Innovation in Industries

Abstract

With the rise of e-commerce in China,traditional brands feel increasing p r e s s u r e.H o w t o deal with e-commerce has become a pressing issue for them.To get their e-commerce endeavors off to a successful start,companies must choose the right model and systems based on the products they make,their

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