Posting about politics: Media as resources for political expression on Facebook

Stephanie Edgerly · Kjerstin Thorson · Leila Bighash · Mark A. Hannah

53 citations0/0 files storedJournal of Information Technology & Politics

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Social Media and Politics Media Studies and Communication Media and Digital Communication

Abstract

Stephanie Edgerly*, Kjerstin Thorson, Leila Bighash & Mark HannahStephanie Edgerly is an assistant professor in the Medill School of Journalism at Northwestern University. Her research explores how changes in the media landscape provide individuals with new opportunities to engage with news and political content.Kjerstin Thorson is an assistant professor at the Annenberg School for Communication and Journalism at the University of Southern California. Her research explores the role of digital and social media in promoting—or hindering—political engagement, particularly among youth.Leila Bighash is a PhD candidate in Communication at the University of Southern California’s Annenberg School for Communication and Journalism. Her research focuses on knowledge sharing, visibility, and organizing in online communities and social media.Mark Hannah is a PhD candidate in Communication at the University of Southern California’s Annenberg School for Communication and Journalism. His research focuses on journalism cultures in the context of globalization.CONTACT Stephanie Edgerly stephanie.edgerly@northwestern.edu Medill School of Journalism, 1870 Campus Drive, 4th Floor, Evanston, IL 60208, USA.ABSTRACTThis paper explores political expression on Facebook during the 2012 presidential debates. We investigate how individuals and organizations appropriated media resources to craft responses to the debates, and what this reveals about sources of influence in political communication on social media. In particular, we compare the stream of posts that spread widely during the debates—content that “went viral”—with more mundane practices of personal expression to show differences between the viral content that caught the attention of news media coverage about the debates and the posting practices of individuals using their Facebook as a site for individual expression.

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References

2005Analyzing media messages using quantitative content analysis in research 2013The Hybrid Media System 2014Spreadable Media: Creating Value and Meaning in a Networked Culture 2005Information and Expression in a Digital Age 1999Community, Communication, and Participation: The Role of Mass Media and Interpersonal Discussion in Local Political Participation 2015Curated Flows: A Framework for Mapping Media Exposure in the Digital Age 2014The emergence of network media logic in political communication: A theoretical approach 2011The Revolutions Were Tweeted: Information Flows During the 2011 Tunisian and Egyptian Revolutions

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