Agenda-Setting Revisited

Abstract

This chapter discusses whether and how the agenda-setting hypothesis is transferred to an online, hybrid media environment, where social media increasingly constitute tools for both journalists and their sources. In political journalism, the battle over agenda-setting between journalists and their sources has been described using many metaphors and concepts. For journalists, social media have become news beats for picking up stories, contacting and getting access to sources informally or formally. The Scandinavian media draw on a larger diversity of sources on Twitter, but there was less integration into journalistic coverage, and accordingly a lower likelihood of substantial intermedia agenda-setting. The chapter analyses political news sourcing and intermedia agenda-setting practices during election campaign periods in three different political settings: Australia, Norway, and Sweden. The coding process was piloted, tried out on parts of the material and adjusted by coders in Australia and Scandinavia before being finalised, in order to secure reliability and validity of the data.

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