Creative Potential and Organizational Structure.

Abstract

The article addresses the challenges of innovative decision making in a highly coordinated company. The article discusses the decision making process, including the difficulties inherent in problem identification and the procedures necessary to solve it, some which may be routine, some adoptive (co-opting of a solution), and some innovative. The article focuses on how organizations can adopt innovative problem solving techniques or maximize the innovative or creative potential of their organizations to effect change by focusing efforts, implementing social differentiation, and fostering the ability to make remote associations. The article presents suggestions on organizational structuring of personnel by type in order to maximize the ability to generate and implement innovative change.

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