Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products

Ahlam Nuwairah Ahmad · Azmawani Binti Abd. Rahman · Suhaimi Ab Rahman

192 citations0/0 files storedInternational Journal of Social Science and Humanity

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Halal products and consumer behavior Islamic Finance and Banking Studies Environmental Sustainability in Business

Abstract

This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent’s behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products.

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References

2009Predicting intention to choose halal products using theory of reasoned action 2012Intention to choose Halal products: the role of religiosity 2001Does Adolescent Religious Commitment Matter? A Reexamination of the Effects of Religiosity on Delinquency 1994Religious Contrasts in Consumer Decision Behaviour Patterns: Their Dimensions and Marketing Implications 2011Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?2010Non-Muslims’ awareness of Halal principles and related foodproducts in Malaysia 1975Dimensions of Religiosity among Catholics

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