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Impact of Country of Origin on Indian Consumers-study of Chinese Brands · Study

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ArticleImpact of Country of Origin on Indian Consumers-study of Chinese Brands

Rajesh Kumar Srivastava2014

OA

Articlediamond2014

Impact of Country of Origin on Indian Consumers-study of Chinese Brands

Rajesh Kumar Srivastava

8 citations·0/0 files stored·Asian Journal of Marketing

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Consumer Behavior in Brand Consumption and Identification International Business and FDI Consumer Behavior and Marketing Influence

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References

1999A review and meta-analysis of country-of-origin research 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries 2008Advancing the country image construct 1993Measuring a multi-dimensional construct: Country image 2006Determinants of retail patronage: A meta-analytical perspective 2006The effect of country‐of‐origin on foreign brand names in the Indian market 2009Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications 2002Country of origin as a source of competitive advantage

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2012The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailersarticle · 5 shared references 2014The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development statusarticle · 5 shared references 2023Country-of-origin image and consumer brand evaluation: a meta-analytic reviewarticle · 5 shared references 2013Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effectschapter · 5 shared references 2013Effect of brand origin on brand personality perceptions: an empirical analysis from Turkeyarticle · 5 shared references 2022Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brandsarticle · 5 shared references

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Year2014

Typearticle

Published2014-02-15

VenueAsian Journal of Marketing

ISSN-L1819-1924

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.3923/ajm.2014.54.70

openalex_workW2321621145

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