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Brand salience not brand science: a brand narrative approach to sustaining brand longevity
0 references·3 citing·11 second hop
Brand salience not brand science: a brand narrative approach to sustaining brand longevity (2011)Brand salience not brand science: a brand…Managing brand equity in the brewing sector (2022)Managing brand equity in the …СОЦІОЛІНГВАЛЬНИЙ ПОТЕНЦІАЛ БРЕНД-СТОРІТЕЛІНГУ (2021)СОЦІОЛІНГВАЛЬНИЙ ПОТЕНЦІАЛ БР…Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling (2020)Telling a different story: Ho…Family resemblances: Studies in the internal structure of categories (1975)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The role of transportation in the persuasiveness of public narratives. (2000)Emotionally Engaging Customers Through Storytelling (2022)Engaging through storytelling: the interplay of engagement with a story, cause, and charity (2023)What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science (2023)1. Introduction to Narratology (2003)A Really Interesting Story: The Influence of Narrative in Linguistic Change (2012)On the Evaluation of Structural Equation Models (1988)Factor analysis in the development and refinement of clinical assessment instruments. (1995)Measuring Brand Equity Across Products and Markets (1996)
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  • 2020Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling48 cited
  • 2022Managing brand equity in the brewing sector19 cited
  • 2021СОЦІОЛІНГВАЛЬНИЙ ПОТЕНЦІАЛ БРЕНД-СТОРІТЕЛІНГУ2 cited

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