Toward a Theory of the Product Life Cycle: Explaining Diversity

David F. Midgley

57 citations0/0 files storedJournal of Marketing

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Innovation Diffusion and Forecasting Consumer Market Behavior and Pricing Forecasting Techniques and Applications

Abstract

Certain assumptions about the temporal patterns of consumer adoption and repeat buying behavior are derived from the literature. By means of a simulation model the impact of these assumptions on the shape of the product life cycle is assessed. Conclusions are derived in the form of propositions for future research.

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 1979THE LEARNING CURVE: HISTORICAL REVIEW AND COMPREHENSIVE SURVEY 1979Product life cycle research: A literature review 1967Product Life Cycles as Marketing Models 1976A Simple Mathematical Theory of Innovative Behavior 1976A Purchase Incidence Model with Inverse Gaussian Interpurchase Times

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