SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Econometric Measurement of the Duration of Advertising Effect on Sales: A Comment
2 references·2 citing·14 second hop
Econometric Measurement of the Duration of Advertising Effect on Sales: A Comment (1979)Econometric Measurement of the Duration o…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Rates of Amortization of Advertising Expenditures (1971)Rates of Amortization of Adve…Die Wirkung absatzpolitischer Instrumente (1995)Die Wirkung absatzpolitischer…Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model (1984)Estimation and Testing of a D…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)The Measurement of Cumulative Advertising Effects (1965)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Does alcohol advertising affect overall consumption? A review of empirical studies. (1988)Assessing Advertising Efficiency (2010)Distributed Lags and Investment Analysis. (1955)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter? (1996)Primary, Secondary, and Meta-Analysis of Research (1976)Meta-analysis in social research (1982)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)
this work references cited by second hop

References

  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1971Rates of Amortization of Advertising Expenditures126 cited

Cited by

  • 1995Die Wirkung absatzpolitischer Instrumente12 cited
  • 1984Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Model11 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work