The Supermarket and the Changing Retail Structure

Abstract

ERHAPS no phase of retail distribution has so captured the imagination of the American public as has the supermarket. Within a period of less than a decade, approximately 50% of the American consuming public has changed its food shopping habits-from the longestablished habit of service, credit and delivery to that of self-service, cash and carry. All this, despite the fact that in 1930 the entire retailing world was convinced that the American housewife had been educated to demand every convenience in the purchase of her commodities and necessities.

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