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How are marginalized peoples and places framed in their dominant national media? Framing theory applied through a comparative narrative analysis of 313 news articles, 291 photos and 1051 telenovela scenes allowed Brazilian media representations of a marginalized people, favelados, and marginalized, contested spaces, favelas, to be juxtapositioned. ‘Organizing principles’ communicated through media reports and stories of these marginalized groups operated to shape a certain social reality within the nation-state of Brazil. The salient latent frames Abandoned favelas and favelados and Favela life is ideal father-led life percolated from news and novela reports, respectively. That the timing of news reports and photos with telenovela production were concurrent, yet the manifest media framing of these people and places proved so radically different, makes this study interesting. More importantly, while the telenovela initially appeared as the more progressive storyteller, latent framing across media platforms harmonized hegemonically, retrogressing Brazilian storytelling to its paternalistic past.
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