Subjective Norms Adopted by the Local Community in Preserving Environment of Settlement in the Watershed, Mamasa

Abstract

Abstract: This study aims at determining the subjective norms adopted by the citizens who live in the area of the watershed in Mamasa. This research was a qualitative research. The data collection was a structured interview. Variable of this study was the subjective norms related to the customs at the area of the watershed in Mamasa in terms of the settlement preservation. The data analysis technique was a descriptive analysis namely: Describing and interpreting the results obtained from the interview. The results show some findings. First, the citizens at the area of the watershed in Mamasa have many subjective norms related to the life style. They abide the regulations as a moral bonding trust as well as customs, embraced in the past. Second, subjective norms related to preservation of the settlements consist of planting protective trees (Marrauk), selecting wood (mampile kayu), shipping wood (mangangku' kayu), building house (ma'pake'de' banua) and thanks giving (mambubung). The citizens comply with the norms of the subjective in the past. Therefore, the nature is sustainable. Now, the citizens are not heeding environmental sustainability so that it becomes damaged. According to some researchers, the watershed in Mamasa already belongs to a critical environment, reviewed from the angle of environmental preservation. © 2014 Asian Network for Scientific Information.

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