Work2015

Kapferer on Luxury Brands Can Grow Yet Remain Rare

6 citations0/0 files storedLuxury

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

Even a quick look at book lists in the business and professional design fields (including marketing, fashion, interior design, visual merchandizing among others) is enough for one to realize that n...

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.