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Consumer Appraisal of Retail Price Advertisements · Study

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ArticleConsumer Appraisal of Retail Price Advertisements

Joseph N. Fry1974

Article1974

Consumer Appraisal of Retail Price Advertisements

Joseph N. Fry · Gordon H.G. McDougall

81 citations·0/0 files stored·Journal of Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

Consumers tend to be skeptical about retail price advertisements … why?

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1993Reference pricing studies in marketing: A synthesis of research results 1996Retail “sale” advertising, perceived retailer credibility, and price rationale,1992Comparative Price Advertising: Informative or Deceptive?1997Consumer perceptions of bonus packs: an exploratory analysis 1994Deception in retailer high-low pricing: A “rule of reason” approach 2011Negative effects of ambient scents on consumers’ skepticism about retailer’s motives 1994An experimental assessment of effects associated with alternative tensile price claims 1989Brand choice and deep price discounts

Details

Year1974

Typearticle

Published1974-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations81

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1177/002224297403800311

openalex_workW2323491978

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