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• 2019Seeing eye to eye: social augmented reality and shared decision making in the marketplace148 cited
• 2004The consequences of unmet needs: the evolving role of motivation in consumer research141 cited
• 2017The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival140 cited
• 2008The Surprise-Delight Relationship Revisited in the Management of Experience38 cited
• 2024Activist brand perception: Conceptualization, scale development and validation30 cited
• 2019The impact of trust propensity on consumers’ cause-related marketing purchase intentions and the moderating role of culture and gender27 cited
• 2003A Study on the Effect of Cause-Related Marketing on the Attitude Towards the Brand: The Case ofPepsiin Spain27 cited
• 2022Perceived deception and online repurchase intention: The moderating effect of product type and consumer regulatory orientation24 cited
• 2013Word of Mouth, Brand Loyalty, Acculturation and the Turkish Ethnic Minority Group in Germany17 cited
• 2011Adoption of Biometric Authentication Systems: Implications for Research and Practice in the Deployment of End-User Security Systems16 cited
• 2010Teens' consumer interaction styles: the impact of assertive and aggressive behaviour on attitudes towards marketing practices12 cited