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Political Advertising on Social Media in the 2012 Presidential Election
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References

  • 2009Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation2,228 cited
  • 1978Mass Communication and Society.1,142 cited
  • 1997Going negative : how political advertisements shrink and polarize the electorate825 cited
  • 2006Connections Between Internet Use and Political Efficacy, Knowledge, and Participation751 cited
  • 2007The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment658 cited
  • 1996On Political Methodology554 cited
  • 2003The Influence of Presumed Influence545 cited
  • 2004Theory and Research in Mass Communication543 cited
  • 2010Did Social Media Really Matter? College Students' Use of Online Media and Political Decision Making in the 2008 Election451 cited
  • 2009The Revolution Will be Networked450 cited
  • 1995Overrating the X-Rating: The Third-Person Perception and Support for Censorship of Pornography422 cited
  • 1999The Third Person Effect: A Critical Review and Synthesis403 cited
  • 1996News Frames, Political Cynicism, and Media Cynicism394 cited
  • 2007Campaign Ads, Online Messaging, and Participation: Extending the Communication Mediation Model384 cited
  • 2009Weblogs, traditional sources online and political participation: an assessment of how the internet is changing the political environment

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352 cited
  • 1993THIRD-PERSON EFFECT RESEARCH 1983–1992: A REVIEW AND SYNTHESIS344 cited
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