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Advertising Measurement and Decision Making
0 references·4 citing·16 second hop
Advertising Measurement and Decision Making (1969)Advertising Measurement and Decision Maki…Les niveaux de contrôle en publicité (1988)Les niveaux de contrôle en pu…Toward a Methodology for Measuring Advertising Copy Effects (1984)Toward a Methodology for Meas…Policy-Related Experiments on Information Provision: A Normative Model and Explication (1980)Policy-Related Experiments on…Common Approaches to Budgeting for Advertising (1979)Common Approaches to Budgetin…Nebraska Symposium on Motivation: 1955 (1957)A Model for Predictive Measurements of Advertising Effectiveness (1961)The Handbook of Social Psychology (1969)The Theory of Monopolistic Competition (1934)Optimal Advertising Policy under Dynamic Conditions (1962)Diffusion of Innovations (1963)THE CORPORATE ENVIRONMENT FOR MARKETING MANAGEMENT AND MARKETING BUDGETING (1984)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)The theory and practice of econometrics (1986)Advertising Quality in Sales Response Models (1987)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)The impact of risk and competition on choice of innovations (1993)The Cognitive Processes Mediating Acceptance of Advertising (1973)Some Unintended Consequences of TV Advertising to Children (1978)Advances in Consumer Research (2025)
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  • 1980Policy-Related Experiments on Information Provision: A Normative Model and Explication30 cited
  • 1984Toward a Methodology for Measuring Advertising Copy Effects19 cited
  • 1979Common Approaches to Budgeting for Advertising7 cited
  • 1988Les niveaux de contrôle en publicité5 cited

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