Facebook and Twitter in the Newsroom

Abstract

This article examines the role social media is playing in local television newsrooms. The authors used a web-based national survey of news managers at network affiliated stations to look at what forms of social media are being used in the newsroom, who is using it and how it is being applied. The results show stations are embracing social media as a means of connecting with news consumers and raising their newsrooms’ profile in the community, and are encouraging their news staff members to have an individual social media presence. Stations also report their news staff are using social media as a newsgathering tool, but the value and reliability of information gathered through this means is up for debate.

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