A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’

Jeffrey Parsons · K. Dale Foster

72 citations0/0 files storedJournal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

ABSTRACT We replicate, using adult web users, a study comparing advertising effectiveness and content evaluation in print and on the web (Gallagher, Foster, and Parsons, 2000). As in the original study involving students, the replication found that advertising was equally effective in the two media. However, while the original study found that evaluation of an article containing advertising was lower when it appeared on the web than when it appeared in print, this result was not replicated. Examination of two subgroups showed that results for the subgroup resembling the student sample were consistent with the original study. We propose conditions under which student samples are appropriate.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 72 citations exist upstream.

References

1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1986The "Science of the Sophomore" Revisited: From Conjecture to Empiricism 1998Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites 1998New Media Interactive Advertising vs. Traditional Advertising 1998Comparing the Effectiveness of the Web Site with Traditional Media

Cited by

2006The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents1 2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition 2008Consumers’ Reliance on Product Information and Recommendations Found in UGC 2010Gender differences in consumers’ perception of online consumer reviews 2005Opinion leadership in a computer-mediated environment 2003Factors Affecting Online Advertising Recall: A Study of Students 2006The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent 2008Online Advertising Research in Advertising Journals: A Review

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.