Efficacy of a Health-Related Facebook Social Network Site on Health-Seeking Behaviors

Paige Woolley

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Social Media in Health Education Health Literacy and Information Accessibility Mobile Health and mHealth Applications

Abstract

The current study was designed to determine the impact of a health-related Facebook fan page on health-seeking actions, thoughts, and behaviors. Ninety Get Up and Do Something (GUADS) fans who were 18 years and older completed an online questionnaire about their perceptions, use, and reaction to a Facebook page. Results revealed the GUADS Facebook page prompts health-seeking actions by motivating fans to search for more health information online. The page positively influences health-related thoughts and behaviors by motivating and reminding fans to engage in healthy behaviors. Frequency of seeing, clicking, and reading GUADS posts was significantly related to health information seeking and health-related thoughts and behaviors. Results suggest that Facebook may be an effective medium to help individuals maintain and adopt a healthy lifestyle.

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1976Health Belief Model and Personal Health Behavior 2010Dissemination of health information through social networks: Twitter and antibiotics 2011Seeking Support on Facebook: A Content Analysis of Breast Cancer Groups 1999Models in Information Behavior Research 2009Adults and social network websites 2010iSupport: do social networking sites have a role to play in concussion awareness?2011Finding Teens in TheirSpace: Using Social Networking Sites to Connect Youth to Sexual Health Services 2010Happier Together: Integrating a Wellness Application into a Social Network Site

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