Evaluation of Conjoint Analysis Results: A Comparison of Methods

Franklin Acito · Arun Kumar Jain

70 citations0/0 files storedJournal of Marketing Research

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Economic and Environmental Valuation Psychometric Methodologies and Testing Consumer Market Behavior and Pricing

Abstract

Three methods for evaluating conjoint analysis results are described and compared. Each of the methods is applied to a data base that involved three separate conjoint analysis tasks for 249 respondents.

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1962Statistical principles in experimental design.2025Advances in Consumer Research 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1971Conjoint Measurement for Quantifying Judgmental Data 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data 1974On the Design of Choice Experiments Involving Multifactor Alternatives 1973Multiattribute decisions in marketing : a measurement approach 1979A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models

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