Predicting Choices in Asymptotic Decisions: A Comparison of Two Models

Abstract

Two models of repetitive choice, the discrimination developed by Lindenberg, and the balance developed by Gray and Tallman are examined. It is shown that the two models yield different directional predictions under certain choice situations. An experimental design is developed involving four treatments which allow for examination of the two models. Results of a regression analysis strongly support the satisfaction balance model as the more general and more accurate model. Implications of this finding for the development of cognitive theories of choice are discussed.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 5 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.