Resources for Research and Pedagogy on New Product Development Processes

Vithala R. Rao

15 citations0/0 files storedJournal of Marketing Research

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Product Development and Customization Business Strategies and Innovation Innovation and Knowledge Management

Abstract

The author's purpose is to review various recent sources available for teaching and research on new product development (NPD) processes and identify some research and writing opportunities. For the educator, he identifies various sources to consult while designing a course on NPD, and for the researcher, he identifies emerging themes in the broad area of NPD. He focus on selected books and monographs in this area.

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References

1995The Knowledge-Creating Company 1997The Knowledge-creating company: How Japanese companies create the dynamics of innovation 2007The Sources of Innovation 1995Building Strong Brands 2001Winning at new products : accelerating the process from idea to launch 1992Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality 1980Design and marketing of new products 1997Building Strong Brands

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