Article1982

Advertising and Publicity Programs in the Executive Branch of the National Government: Hustling or Helping the People?

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Abstract

Dean L. Yarwood, Ben J. Enis, Advertising and Publicity Programs in the Executive Branch of the National Government: Hustling or Helping the People?, Public Administration Review, Vol. 42, No. 1 (Jan. - Feb., 1982), pp. 37-46

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1947Some Reasons Why Information Campaigns Fail 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap 1977Effective Public Management.

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1998Non-profit Organizations' Practices and Perceptions of Advertising: Implications for Advertisers 2002The federal Public Relations Administration: history’s near miss 2018Independencia periodística y fondos públicos: la publicidad institucional como distorsión de la competencia en el mercado informativo

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