Realism in Pricing Analyses

Theodore E. Wentz

8 citations0/0 files storedJournal of Marketing

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Consumer Market Behavior and Pricing Accounting and Organizational Management Supply Chain and Inventory Management

Abstract

Many business firms use formulas based on fully allocated unit cost to determine the selling prices for their products. By use of an example of a toy manufacturer and of a company producing abrasive grains, at least two significant generalizations are developed.

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1980An order-level-lot-size model with uniform replenishing rate and variable mark-up of prices

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