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] N a previous paper the author stated that . . the best place to develop the field of marketing geography is in business. The marketing geographer should either work for business full time or should seek to conduct research for business on a parttime consultant basis . . . the application and evaluation of ideas and methods needs the laboratory of actual business operations. 1 In the seven intervening years, geographers have made considerable progress along these lines. The papers that have preceded this one are by five geographers all of whom are applying their professional skills to the solution of important business problems. Together, the companies which they serve do an annual volume of sales amounting to several billion dollars. The annual investment of these companies in new stores, warehouses, shopping centers, and other facilities runs into many tens of millions of dollars. The business executives who must make the ultimate decisions as to how to employ and direct both the old and new investments depend on these geographers for compilation of data, sound analysis and interpretation, and specific recommendations for action. IHE GEOGRAPHIER'S ROLE IN SOLVING PROBLEMS
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