Guidelines for a Store-Location Strategy Study

Abstract

The large investments in modern store facilities and the long lease commitments make it necessary for retailing firms and for shopping-center developers to employ store-location research. In this article the author presents 16 fundamental steps or guidelines, distilled from 35 years of experience, for planning and executing comprehensive store - location studies. These guidelines are of interest not only to marketing research specialists, but also to business administrators who must make store-location expansion decisions.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 27 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.