Sex Differences in Adults' Gifts and Children's Toy Requests at Christmas

Marilyn R. Bradbard

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Gender Roles and Identity Studies Child and Animal Learning Development Media, Gender, and Advertising

Abstract

Parents of 47 preschool boys and girls kept diaries of their children's Christmas toy requests and gifts. While these children requested only 3.4 toys for Christmas, they received 11.6. Toys requested also increased with age, though toys received did not. Boys requested and received more vehicles than girls, while girls requested and received more domestic items than boys. Boys also received more spatial-temporal items than girls, and girls requested more dolls and musical items than boys.

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References

1975The Contents of Boys' and Girls' Rooms as an Index of Parents' Behavior 1982Children, Gender, and Social Structure: An Analysis of the Contents of Letters to Santa Claus 1983Letters to santa claus: Elementary school-age children's sex-typed toy preferences in a natural setting

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2004Children's and adults' recall of sex-stereotyped toy pictures: Effects of presentation and memory task 1995Toy selection for children: Personality and toy request influences 2000Materialism and the Modern U.S. Christmas

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