SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Management Control of Marketing Research
5 references·0 citing·13 second hop
Management Control of Marketing Research (1969)Management Control of Marketing ResearchResearch for Marketing Decisions (1989)Research for Marketing Decisi…Paul E. Green and Donald S. Tull: Research for Marketing Decisions . Prentice-Hall, Inc., Englewood Cliffs, N. ,J. 1966. (1967)Paul E. Green and Donald S. T…Research and Development Can Be Controlled (1964)Research and Development Can …A Survey of Marketing Research (1964)A Survey of Marketing ResearchMarketing Research Expenditures: A Decision Model (1963)Marketing Research Expenditur…The Rise of Management Science in Advertising (1966)A New Product Analysis and Decision Model (1968)A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies (1988)Determinants of product innovation in speciality chemical companies (1993)Development of a Design Audit Tool for SMEs* (2007)Factors Affecting Trust in Market Research Relationships (1993)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model (2005)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Hofstede's dimensions of culture in international marketing studies (2006)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)
this work references cited by second hop

References

  • 1989Research for Marketing Decisions305 cited
  • 1967Paul E. Green and Donald S. Tull: Research for Marketing Decisions . Prentice-Hall, Inc., Englewood Cliffs, N. ,J. 1966.209 cited
  • 1964A Survey of Marketing Research41 cited
  • 1963Marketing Research Expenditures: A Decision Model32 cited
  • 1964Research and Development Can Be Controlled5 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work