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Article"Fair" or "Psychological" Pricing?

Unknown author1972

Article1972

"Fair" or "Psychological" Pricing?

Unknown author

22 citations·0/0 files stored·Journal of Marketing Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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1970Psychophysics of Prices 1971"Psychophysics of Prices": A Reappraisal

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1980Pricing Strategies in Industrial Markets

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Details

Year1972

Typearticle

Published1972-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations22

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1177/002224377200900126

openalex_workW2332213323

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