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Why Not Create Opinion Leaders for New Product Introductions?
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Why Not Create Opinion Leaders for New Product Introductions? (1969)Why Not Create Opinion Leaders for New Pr…Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands (2001)Possible determinants of cons…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Shopping motivations on Internet: A study based on utilitarian and hedonic value (2007)Consumer resistance to innovation—a behavioral reasoning perspective (2014)
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  • 2001Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands296 cited

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