Article2001

Wine-related lifestyle segmentation of the Australian domestic wine market

56 citations0/0 files storedAdelaide Research & Scholarship (AR&S) (University of Adelaide)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Wine Industry and Tourism Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

The enormous growth of the Australian wine industry in the 1990s relied strongly on the export market, whereas domestic markets remained relatively stagnant. The study with 272 subjects in Adelaide in 2000 wants to contribute to better market transparency for adopting the product line to consumer demands. Consumers were clustered into five groups: Enjoyment oriented social drinkers (14 %), fashion or image oriented drinkers (19 %), ritual oriented conspicuous wine enthusiasts (18 %), purposeful inconspicious premium drinkers (25 %) and basic wine drinkers (24 %). Details on average age, educational status, income and consumption are given together with a number of indicative brands for the respective group.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 56 citations exist upstream.

Cited by

2003Behavioural segmentation: a New Zealand wine market application 2008Trust and online wine purchasing: insights into UK consumer behaviour 2017Domain-specific market segmentation: a wine-related lifestyle (WRL) approach 2019An emotion-based typology of wine consumers 2014Customer value perception: cross-generational preferences for wine 2005To Wine or Not to Wine 2021Market segmentation for wine tourism: Identifying sub-groups of winery visitors 2020Consumption Context Effects on Fine Wine Consumer Segments’ Liking and Emotions

Imported from OpenAlex (CC0) — nothing here is generated.