Improving Product Abandonment Decisions

Paul W. Hamelman · Edward M. Mazze

42 citations0/0 files storedJournal of Marketing

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Transportation Systems and Infrastructure Management and Optimization Techniques Capital Investment and Risk Analysis

Abstract

This article describes a product review and evaluation model which views the total product line as a set of interrelated elements, each of which place varying demands on the resources of the firm. Inputs to the model consist of standard cost accounting and market information data. The model called PRESS is easily adaptable to most product lines and readily implemented.

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2006Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions 2018Green product deletion decisions 2020Product deletion and supply chain repercussions: risk management using FMEA 1984Industrial product elimination: Major factors to consider 1986The Identification of Weak Industrial Products 1987Linking different types of product elimination decisions to their performance outcome: ‘Project dropstrat’2011Product Deletion: A Critical Overview and Empirical Insight into this Process 2015An empirical investigation into the determinants of decision speed in product elimination decision processes

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