The Venture Team: A New Concept in Marketing Organization

James D. Hlavacek

77 citations0/0 files storedJournal of Marketing

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Team Dynamics and Performance Business Strategies and Innovation Innovation and Knowledge Management

Abstract

An increasing number of large corporations are using venture teams to manage new product innovations from idea conception to full commercialization. A field study of over 100 venture teams has identified some of the major characteristics which differentiate these teams from the more traditional forms of managing new products.

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2002Middle managers' perception of the internal environment for corporate entrepreneurship: assessing a measurement scale 2005Promoting corporate entrepreneurship through human resource management practices: A review of empirical research 2007Entrepreneurial Leadership in the 21st Century 1994Raising Radicals: Different Processes for Championing Innovative Corporate Ventures 1981Strategic management: New ventures and small business 2013Clarifying the domains of corporate entrepreneurship 2015Corporate entrepreneurship: the innovative challenge for a new global economic reality 1986Corporate venturing: alternatives, obstacles encountered, and experience effects

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